How IMMO Building Increased Revenue by More than 8% with BuiltMind

🛠️ Challenge

Pricing was handled in the traditional way: manually and only when needed. That made it hard to react to demand, spot hidden value in specific units, and keep pace with a fast‑moving market.

IMMO Building wanted a tighter, more reliable process, one that used fresh market data to guide price changes throughout the sales cycle for their second stage of the Bydlení Kbeličky project.

💡Solution

IMMO Building adopted BuiltMind Tools such as Market Data to track competitors and demand in real time, and Dynamic Pricing to run monthly price reviews and optimize unit-level pricing against business goals. Up to 120 variables( location, orientation, noise, layout, finishes, natural light, and more) let the team surface hidden value and price with precision.

Every month, without exception, we adjusted the price list based on BuiltMind’s recommendations, and looked at the project from angles we would have otherwise missed.

📈 Outcome

BuiltMind has empowered IMMO Building to enhance their pricing strategies and stay ahead of market trends, offering continuous, real-time access to competitor data and sales activities. By leveraging BuiltMind’s dynamic pricing tools, IMMO Building has been able to adjust pricing monthly, ensuring optimal returns and maximizing profitability. As a result, the Bydlení Kbeličky project saw an impressive 8.04% price increase on sold units, generating an additional CZK 7.6 million in revenue over one year. The integration of advanced data analytics with human oversight has transformed IMMO Building’s pricing process from reactive to proactive, strengthening their market position and providing greater confidence in decision-making.

We probably would have increased the price anyway, but thanks to the collaboration with BuiltMind, it was done in a more informed way and to a greater extent

💼 Strategy

BuiltMind’s influence permeates IMMO Building’s entire operations, enriching the company with essential, real-time data. The platform presents information in an intuitive, easy-to-understand format, enabling efficient decision-making at all levels.

BuiltMind supports IMMO Building in the following key areas:

Acquisition

• Daily data collection and mapping of the entire market (including project availability and dates of approvals)
• Searching for new projects

Market monitoring

• Identification of competitors and their offerings
• Tracking of sales and speed-to-market for projects
• In-depth insights into sold units and market trends  

Market reporting to the board

• Insights into sales and price development
• Comprehensive data on demand for specific areas

We are pleased to consider BuiltMind a long-term partner with whom we will continue to work on our other projects.